Enrichly really started with Cody. As Shiba Inu owners, we know exactly what it’s like living with a dog who is ridiculously clever, endlessly curious and pretty much always looking for his next thing to do 😂 We’d tried so many enrichment products, but often found them too complicated, underwhelming or just not great value for money.

Around the same time, Cody needed double hip replacement surgery, which was a huge and very expensive chapter for our family. We started sharing more content around enrichment, partly because it had become such a big part of keeping Cody happy and occupied, and that’s when we realised we definitely weren’t the only dog parents struggling to find enrichment that actually worked.

The community that grew from that was a bit of a happy accident, but it quickly became the reason Enrichly existed. What initially began as an idea to help towards Cody’s care and rehabilitation has grown into something much bigger: a brand and community focused on making enrichment easier, better value and more accessible, while giving us the opportunity to support charities, shelters and even more dogs along the way.

Meet Cody

I’m Cody, a 3-year-old Shiba Inu living in the UK, and apparently I’m the absolute apple of my mum and dad’s eye 😂 I’m clever, curious, a little bit stubborn and I like to make sure I’m kept VERY busy at all times, which is exactly how this whole Enrichly journey began. After putting my parents through the ultimate enrichment challenge (and a double hip replacement!), I somehow ended up becoming the inspiration, chief product tester and very spoilt face behind Enrichly.

Meet The Pawents

We’re Cody’s mum and dad, two thirty-something first-time dog parents who very quickly discovered that our gorgeous little Shiba was going to keep us firmly on our toes 😂 Cody is our only baby, completely and utterly spoilt, and pretty much the centre of our world.

Like so many first-time dog owners, we went into it wanting to give him the absolute best life possible… we just hadn’t quite anticipated how much stimulation, attention and entertainment one small dog could require. 😂 Learning how to meet Cody’s needs without our whole lives revolving around keeping him occupied is a huge part of what led us to enrichment - and eventually, to Enrichly.

We’re still figuring dog parenthood out as we go, and that’s kind of the point. Enrichly isn’t being built by people pretending to have all the answers, it’s being built by two very obsessed dog parents who want to make giving our dogs amazing, fulfilled lives that little bit easier. 💗

Our Mission

Our mission is simple: to help dogs live happier, more fulfilled lives, while making life a little easier for the people who love them most. We want enrichment to feel fun, accessible and genuinely useful, not complicated or overpriced.

And as Enrichly grows, we want to use our community to do even more good too — supporting shelters, charities and helping more dogs experience the enrichment, care and happiness they deserve.